Amazon Store Design Tips

An Amazon store is available to Brand Owners. Businesses can create a home page with additional pages and sections. Along with your storefront, you’ll have access to traffic and sales data. This data will show sources of traffic and what they are purchasing. Here are 5 tips for designing a successful Amazon store.

1. Clarity

When setting up your pages, along with images, you can add text only blocks. You can share your company’s story and deliver clear messaging to your customers about your brand. Tell your customers about yourself in a way that is clear and engaging. Much like a website, your Amazon store is a place to share what your company is about along with your products. 

We recommend having a common element in each page for continuity. For example, you can include your tagline in a text block on each page with your logo. It’s a great opportunity for brand building and brand recognition. 

2. Easy Store Page Navigation

Have a clear menu. Divide your products into a clear catalog that your customers will be able to understand.  Having a clear layout will reduce confusion and frustration among your customers. The more clear the menu is, the easier it will be for your customers to buy.

3. High Quality Images

Make sure they’re clear, high quality and appropriate. Amazon image requirements are meant to help you design a store that shows your products in the best light. Your images have to include the products, not only be about style. The quality of your product photography should be higher resolution, not blurred. The higher the quality images, the more likely your customers will buy. We recommend you have at least five pictures of each product on your homepage.   

4. Make Products Easy to Buy

Shoppable images. You can include shoppable images, where you can have multiple products in one image. When your customers click on a product they’re interested in, it opens the product listing.  This helps minimize the amount of clicks for customers which can increase the likelihood of a purchase.  

5. Keep Your Store Updated

Customers will lose patience if they see out of stock items featured in your store. Remove out of stock items. Update seasonal products if needed.  No one's gonna buy a Christmas sweater in June. If your company changes the tagline or marketing messaging, remember to update your Amazon store too. If you have holiday images, change them out when the season is over. 

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