Your 2022 Brand Registry Benefits on Amazon

Getting your official Brand Registry on Amazon has many benefits that make it worth the additional effort to sign up. Having your Brand Registry can mean an increase in sales by at least 10% with the added listing options alone. There are also advertising opportunities that could result in ramping up your brand awareness and sales revenue both on and off Amazon. Registered brand owners also have access to powerful analytics and sales data.

Be aware, many of these tools are only available to you if you control your brand registry account and not a 3rd party. If your Brand Registry account is in another company’s name, you don’t have the control or access you’re entitled to. 

Brand protection.

Reporting violations is done through your brand registry account. If you find a seller offering a counterfeit product version of your product, you can report them and have them removed. A 3rd party seller can report unauthorized resellers on behalf of your brand, but you won’t know about it unless the 3rd party seller notifies you of what’s happening. 

Project zero is Amazon’s total support program they offer to get counterfeit products down to zero. Only Registered Brand Owners that have had problems with fraudulent competitors can participate. It’s the next level in protecting your brand on Amazon.

Content control.

Accuracy and control of your product descriptions are critical to building your business. As the Brand Owner, you have the priority if another seller tries to change anything on the listing. If another party has ownership of your Brand Registry account, make sure they have added the correct information and they are adding any changes when you request them. 

Product listings, A+ Content and Premium A+ Content.

The product and brand descriptions are another brand building opportunity. Customers are more likely to buy and less likely to return the product. This translates to more positive reviews and a lower return rate. Images and additional descriptions also help with Google search results. According to Amazon, sales are about 10% higher for listings with A+ Content.

Personalized store.

You can create a sophisticated store on Amazon, showcasing your products and telling your brand’s story. You can create featured product pages, changing them out seasonally, for example. You can add video, text, and more product images. Your store can have categories and nested pages for displaying your product line to customers.

Custom tags for sharing.

Amazon has a tool you can use to create custom URLs that will track clicks. It’s free through your store and you can create and share as many links as you like. The tracking information will help you understand the performance of your campaigns. If you share your link on Instagram, for example, you will see the data, including clicks and conversion rate. 

Brand analytics.

As a Registered Brand Owner, you have access to an enormous amount of keyword and sales data for your products and other brands on Amazon. This can be valuable information for your marketing and advertising on and off of Amazon. Customer demographics, search terms, competing product information, trending sales data are all available in your account.

More advertising options.

Sponsored Brands ads are only available to Registered Brand Owners. You can see new-to-brand metrics to gauge how many new customers you have. Sponsored Brands generally have a higher return rate. They also have a lot of customization options and appear in various places, including top of search, product detail pages, and within search results.

Thanks for reading and if you have any questions, feel free to contact us.