Your Amazon Account Health

What is Amazon Account Health?

Amazon monitors your seller account performance in Account Health metrics. Amazon gives you an overall account health rating.  Your account health can be affected by several metrics. If your account health rating is too low, it puts you at risk for account deactivation.


Customer Service Performance

The order defect rate should be under 1% for a health account. The rating is a rolling 60 days. If you have an order defect that means a customer left negative feedback, an undenied claim or a credit card chargeback. It is part of a measure of the ability to provide the customer with a positive experience. 


Policy Compliance

Amazon has strict policies that all sellers must comply with.  There is a wide range of policies, including customer complaints, listing violations and intellectual property complaints. Make sure you understand all Amazon policies to avoid any costly mistakes.


Shipping Performance

Not shipping orders on time can affect your account health. You also must provide customers with valid tracking numbers when you’re selling FBM. If your shipping performance rate targets are too low, you can improve them by reducing shipping times and providing more accurate shipping. 


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Amazon Fees

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Understanding FBA and FBM