Amazon Prime Day
When is Prime Day 2022?
As of the writing of this article, mid May, the date hasn’t been announced yet. It’s rumored to be in July, likely the 18th and 19th.
What is Prime Day?
“More than 250 million items were purchased by Prime members worldwide.” Amazon. (2021, June 23). Prime Day Delivered the Two Biggest Days Ever for Small & Medium-Sized Businesses in Amazon’s Stores Worldwide, Growing Even More than Amazon Retail, and Members Saved More than Any Previous Prime Day. [Press release]. https://press.aboutamazon.com/news-releases/news-release-details/prime-day-delivered-two-biggest-days-ever-small-medium-sized
Prime Day is one of the biggest selling times of the year on Amazon and the biggest sale event of the year. It’s 48 hours of prime member deals. This includes flash sales, coupons, and about 20% off of tons of items. Amazon encourages sellers to discount products during Prime Day to take advantage of the additional traffic on Amazon. It’s become an important shopping day, similar to the Christmas season for buyers.
As a seller, you can choose to opt in or out of Prime Day. In previous years if you opt in, the discount was a minimum of 20% off your entire product line. Not all products are eligible. Check your Amazon account to see what products qualify.
How do I prepare for Prime Day?
Plan on an increase in sales, so if you’re selling FBA, make sure you have enough inventory to cover the increase in sales. For FBA, you should send inventory two months in advance.
In the week or two prior to the big event, many businesses benefit from ramping up advertising. Prime members are getting ready to shop and it’s a perfect time to expand your reach, increasing new to brand customers.
What do I do after Prime Day?
In previous years, Prime Day discounts were in effect for 48 hours. Buyers are still shopping after Prime Day is over. It’s still a great opportunity to increase awareness of your brand. Advertising for the two weeks prior to Prime Day and one week after will maximize your exposure to new customers while reinforcing your brand with current customers.
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