Why Selling on Amazon is Good for Your Business

Amazon is the largest shopping platform online. 

You have access to a large market that you might not have if you were selling on other online platforms or in a physical store.  Amazon has over 200 million prime members.  The access to such a large customer base can allow your business to grow faster and at a much larger scale. You can drive traffic to your Amazon store through your website, giving your customers more purchasing options. 

You can expand your reach, even sell globally.

Amazon gives you a simple way of selling to other parts of the US or even other countries. It allows you to be visible to demographics and markets outside of your immediate area.  You can also reach other businesses with Amazon Business. You may even qualify to become a vendor and sell to Amazon. 

People want to shop on Amazon.

Amazon is the way millions of people want to shop. Amazon has millions of prime members and millions of customers. When the pandemic hit, people went shopping on Amazon. Amazon is there when people need a quick order or when they want to buy something they can’t get at their local store. Your business can benefit by the increased reach on the global platform where people shop from home. 

Amazon offers people opportunities to give. 

We often think of Amazon as a huge corporation. It may make you feel better to remember that when people shop on Amazon, they can choose to donate to charities. It’s a giving platform too. Buyers can sign up for AmazonSmile and support charities for free. They can also donate products from the AmazonSmile Charity Lists. This may not help your business directly unless your business is a charity, but it feels good. 

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